Unlike most luxury brands that can trace their heritage back over a century, LifeStories International is still less than a year old. The concept was developed over a three year period by founder Phil John before the company was incorporated, but that’s still just a relative moment in time.
However, our goal is to still be a luxury brand in over 100 years and so we’ve taken account of what today’s leading luxury brands did in their early days in order to survive and thrive. Most of them started as artisans and established a reputation for exclusive and high-quality goods and impeccable customer service. We’re doing the same, though with the 21st-century twist of working largely in the digital domain.
Since starting his first company at age 27, Phil has spent the last 30 years at the leading edge of technology. Initially in the telecoms business, Phil was the Managing Director of NTL Internet and brokered the relationship with Virgin that led to today’s Virgin Media. Having built an award-winning service, he left to follow new business opportunities in mobile, video and software. He founded software development company AppCraft in 2008 and was one of the first developers to fully embrace the potential of Apple’s new mobile ecosystem.
The motivation behind LifeStories was quite personal. While researching his grandfather’s background, Phil was dismayed to find out what little information had been recorded about him and determined that people should be doing more to leave a coherent self-portrait that future generations could discover.
Recognising that people leave a digital imprint in so many different places, Phil developed the LifeStories software to allow us to aggregate information from multiple sources into a time, event and people-centric product.